Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? Although the ingredients on the label didn't include artificial sweeteners, it had a little bit of that kind of flavor, with a saccharine aftertaste that smacked of diet soda. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Every craft brewer and their mother was spinning up a hard seltzer brand at the time, given the then-surging popularity of category leaders like White Claw and Truly. No content on this site may be reused in any fashion without written permission. All your favorite SONIC flavors are now available as hard beverage! 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Best Christmas present ever, he says, delight evident in his voice. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Read our full disclosure policy here. SONIC Happy Hour, redefined. Since Sonic Hard Seltzers have very little added sugar and no artificial sweeteners, they're all much less sweet than their soft drink equivalents. I'm a food photographer and recipe developer with a passion for creating healthier alternatives to all time favorite recipes. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. Some states clearly have a greater appetite for the restaurant than others, though. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. After just under a year on shelves, Sonic hard seltzer is doing both. | VinePair, https://vinepair.com/articles/ask-bartender-secret-to-margarita/, wbs_cat Spirit, wbs_type Tequila, agave, blanco, lime, margarita, tequila. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. Save your money, these are not tasty, they are very artificial tasting. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. Sonic's Mango Guava seltzer tastes like pure mango. We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. To be frank, it tastes exactly like Mango White Claw. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. Sign up for VP Pro now! Hard seltzer is expected to gain in popularity as the years go by. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. With its monochromatic flavor profile and lack of complexity, there is no incentive for palates looking for an exciting adventure. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. El Capitan is one of Beliebers call Justin Biebers silence over Justice tour cancellation cold, Nicki Minajs Red Ruby Da Sleeze tops iTunes chart within hours of release, BTS Jimin signs up with Tiffany and Co as the latest house ambassador, Chris Brown shocks the internet as he throws a fan's phone away at his concert, Mary J. 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Its a lot easier for you to come in with Sonic hard seltzer than it is to get a meeting with the Wal-Marts of the world when youre pitching a small craft brand that the planogram guy has neither heard of, nor can find with a quick Google search, he says. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. . SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. Would you also like to leave us a comment? Orders . This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to now including availability in retail stores in Arizona, Arkansas, Kansas, Missouri, Nebraska and Texas. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. Join our large community of insiders - it's totally free! SONIC Drive-InSONIC, founded in 1953, is the largest drive-in restaurant brand in the United States with more than 3,500 restaurants in 46 states. Beyond Paradise returns to our screens this week for another enthralling mystery but who is set to feature alongside Kris Marshall in the cast of Rumours are flooding the internet that Cadburys Mini Eggs are being discontinued in 2024, but is it true? We got some in Oklahoma. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONICs iconic frozen slushes Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Contactless delivery and your first delivery or pickup order is free! Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. Not just anybody can say I want to make alcoholic beverages, he says. Following the adoption of the new name, and alongside entrepreneur Charlie Pappe, owner Troy Smith opened some 41 locations before Pappes death in 1967. January 10, 2022. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. They come in two variety packs, Tropical and Citrus. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. Head on over here to find a retailer selling SONIC Hard Seltzer near you! All Rights Reserved. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. Sonic prominently features Ocean Water as an iconic item on their expansive slush menu. grown-up . As Oklahomas top-selling craft brewer, COOP had been carefully stewarding its own brand for the last 13 years, and with popular Sonic-style hard seltzer flavors, Mossman had a ready-made conversation starter with a nationally known licensor whose offices were just a mile south of the brewery. The market is expected to grow at a 4% annual rate in 2019 and at a 2.5% annual rate in 2020. Sleek cans. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer.